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Your Product is Not Your Brand: You Are!

Often I meet women who have started a new business, or even bought into an MLM, or multi-level marketing brand, who think that the product is the brand. Not true. You are the brand.

Why would I choose you over others who do the same thing you do? Because you have a brand, – a very unique personality that “attracts” me to you.

Here are three simple actions you can take to help you define your brand:

#1

Take five minutes and write down as many one-word answers as possible that answer this question: Who am I?

Once you have completed this list, go back through it and cross off every word that defines a role – such as wife, mother, friend, teacher. The words that are left – most might be adjectives – are who you are and represent the cornerstone of your brand.

#2

Now write two sentences using your favorite adjectives to describe what you do.

For example, here are some words that I use to describe who I am:

Influential, Strategic, Successful

My resulting sentences:

Being influential and understanding strategies of influence have catapulted my business to the next level. I simplify these strategies of influence and buy-in so that women business owners who work with me can increase interest and generate more business than ever before.

#3

Think about how you use those powerful words in your tag, your web site, and more! This is who you are, not what you do!

Remember: branding is not advertising and it’s not marketing or PR. First you create your brand, and then you raise awareness of it.

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